Pure HMV

I’ve been buying from HMV since grade 12 (since I started working) and if you were to sum up the total of my DVD purchases it would be somewhere between $1500 – $2000 since then. That’s a shitload of money and I’m positive that it’s a conservative estimate. The whole time I griped about how HMV should have a points card or something because I would benefit immensely from it.

About a month or two ago they launched the Pure HMV card, which gives you 100 points per dollar spent. I would have had at least 100, 000 points! So I decided to browse the upper echelons of their points program to see what I could possibly get for that much points.

Step Up 3d Prize Pack: 150 000 points.
Robert Pattinson Prize Pack: 150 000 points.
Autographed Perez Hilton Soft Cover book: 55 000 points.

What the shit is this? It’s not even Twilight stuff for Robert Pattinson because, obviously, HMV makes too much money off that to be giving it away. But that’s precisely what they should be doing! It’s a rewards program, but it feels like they’re giving away the useless crap they couldn’t get rid of. For 150 000 points fans of Robert Pattinson can get a pair of worn pants from the movie (he wore them himself apparently), but this was from…2008! Yeah. Awesome. Sorry tweenies, you can’t smell him anymore.

The Step Up pack includes one large Men’s shirt, one large Women’s shirt, an XL hoodie, a headband, and the first two movies in the franchise. The only Step Up 3d merchandise is the headband, and the oversized clothes. Seriously. I’m not even gonna get to Perez Hilton’s autographed book, because that thing is a waste of paper and ink. Further browsing revealed that for 3,500 points I could get a T3 keychain. Terminator 3?! That movie came out when I was still in high school! Grade 11, if I remember correctly and I have to spend $35 to get that? Fuck you HMV!

The Pure HMV card: great for HMV to get rid of their useless shit, terrible for loyal customers.